Hey there.
I'm Kyler, a former B2B ecommerce Chief Revenue Officer turned consultant.

I help 7- and 8-figure B2B ecommerce companies solve revenue challenges and unlock profitable growth by modernizing their marketing and sales strategies.

I’ve faced and overcome the same challenges my clients deal with today, from declining catalog performance to rising ad costs. My hands-on, custom approach is designed to help businesses like yours regain control and achieve sustainable growth.

When you're ready, read my B2B Ecommerce Manifesto or Schedule a Call.

Talk soon.

How I work

I only do B2B.

I live and breathe B2B ecommerce. This isn’t a side gig or a one-size-fits-all approach. I understand the unique challenges B2B companies face—from navigating shrinking catalog effectiveness to managing complex buyer journeys—and I build strategies tailored specifically for businesses like yours.

I provide direct feedback.

You won’t get sugarcoated advice from me. If something’s not working, I’ll tell you—and I’ll back it up with actionable solutions. My goal is to help you succeed, and that means being honest about what’s holding you back and how to move forward.

I focus on long-term, profitable growth... not just quick wins.

Quick wins are nice, but they don’t solve the bigger picture. My work is centered on building sustainable, profitable growth for your business—growth that lasts beyond the next quarter and creates a stronger foundation for years to come.

I prioritize action > theory.

Strategic plans are only as good as their execution. I’m all about translating ideas into action, so we spend less time theorizing and more time driving measurable results. It’s about getting things done, not just talking about it.

I'm data-informed, not data-handcuffed.

Data should drive decisions, but it’s not the only factor. I combine hard numbers with real-world insights to create strategies that are practical and achievable. You won’t get bogged down in analysis paralysis—we’ll focus on results that matter.

I'm hands-on.

I don’t just hand you a strategy and walk away. Whether it’s jumping into your email platform, reviewing ad campaigns, or shadowing sales calls, I work alongside your team to make sure every plan gets executed effectively. You’ll have a partner who’s as in the weeds as you need me to be.

Meet Rover